Scott Thomas: Designing the Obama Campaign

Il direttore artistico della comunicazione cartacea-web della campagna di Obama racconta l’esperienza. Molto interessante!
As the Design Director for Obama’s 2008 campaign, Scott Thomas led a now-historic political campaign, in which branding, design, and the web played a truly pivotal role. Likening the experience to “building an airplane in flight,” Scott talks about the creative’s need [...]