mnml.it

Il direttore artistico della comunicazione cartacea-web della campagna di Obama racconta l’esperienza. Molto interessante!

As the Design Director for Obama’s 2008 campaign, Scott Thomas led a now-historic political campaign, in which branding, design, and the web played a truly pivotal role. Likening the experience to “building an airplane in flight,” Scott talks about the creative’s need for triage, the crucial role of incremental design improvements, and the importance of getting back to the hand and keeping things simple.

Il link: http://the99percent.com/videos/5821/scott-thomas-designing-the-obama-campaign